Marketing

» Archive by category "Marketing"

Blogging for Authors: 7 Tips to Get You Started

Some authors have expressed difficulty at blogging. Here are seven tips for authors who might have difficulty getting started. 1) Focus: Start out by imagining one friend to whom you are writing–one person interested in your book or book topic. We’ll call her Friendly Fan. What is her age, gender, marital status and life circumstance? […]

A brave new economy of turning passion to profit

I was just talking with Nathan about the face of the new economy, shifting from what it was before the market crash of 2008, a preponderance of white collar workers and service people, to a burgeoning population of creative individuals, working as self-employed independent contractors, creating their own opportunities, products, and ideas. This trend has […]