Book Promotions is an important subcategory of book Marketing. Promotions have always been the responsibility of authors, with support at book launch from publishers, as negotiated up front. Promotions and marketing should be carefully thought out and planned well in advance of your book’s publication. Ideas include: your website, newsletters and e-newsletters, your blog, guest blogging, virtual book tours online, speaking engagements, whether you’re hiring a publicist, press kits, ads in trade and media publications, social media, online promotions at Amazon.com and and other venues, workshops, library tours, finding real-world communities via Meetup.com and other sites, being part of a speaker’s bureau, etc. Your book’s launch is much like launching a rocket. If you want to break free of earth’s gravity and make it to the moon, your book launch is critical. You need rocket fuel and boosters to succeed. You need to plan as many of these activities as you can, build your readership and following online, send out review copies months before the launch. In the 6 to 8 weeks following launch of your book, you need be working, every day, a solid promotions plan.
Promotions is a key section of your Book Proposal as well.
Excellent resource for promotions
The Publicity Hound has great ideas for free publicity. Our long-time friend and world authority on publicity, Joan Stewart, in Port Washington, Wisconsin, has veritable treasure trove of hundreds — possibly even thousands — of free publicity tips at her website! The vast majority are geared specifically to authors, as well as career builders, entrepreneurs, and non-profit organization. Subscribe now to Joan’s great newsletter. And when I say a newsletter is great, I’m not joking. I subscribe to way too many newsletters and I reserve the term “great” for very very few. Joan’s newsletter is short, succinct, full of immediately useful tips, and entertaining. I enjoy getting it and reading it. BONUS: Her wonderful dog plays a key role in her newsletter, which is really fun! Many thanks for using my affiliate link here, so that I get credit for introducing you to Joan.
Visit and sign up today! –> Joan Stewart the Publicity Hound
